The Chicago Sky have partnered with luxury design house Model Atelier who will become the first official Fashion Boutique Partner of the team. Sky guard Betnijah Laney will serve as the official Brand Ambassador for the boutique.
Model Atelier and the Sky will team up during the summer to host an “Inhale Confidence, Exhale Doubt Chat” event bringing together teenage girls from under-served communities and their mothers to discuss the importance of confidence and following your dreams. The event will feature “Model Atelier Confidence Collection Fashion Show”. Model Atelier will also be highlighted at the second annual Chicago Sky #REDEFINEPOSSIBLE Women’s Leadership Brunch as a diversity supplier pop-up retail vendor.
“A partnership with Model Atelier further amplifies the Chicago Sky’s commitment to inspiring women and young girls throughout the Chicago-land area,” said Jim Burda, VP of Marketing Partnerships. “As our organization’s first Official Boutique Partner, we now have the opportunity to showcase our professional world-class athletes and coaches in a different light off the court, throughout 2017.”
“We are thrilled to partner with the Chicago Sky. This is an amazing opportunity for us to dress our ideal client…tall, strong, and confident women,” said Robin Harris, CEO & Lead Designer. “There’s a synergy between our brand and the Chicago Sky organization, our messages of strength, excellence, and confidence can now be seen across both our industries with this partnership.”
The Model Atelier partnership will be visible to fans throughout the 2017 season at Allstate Arena.